Social, Ethical and Legal Implications - TDMaddox

Wk 6 – Social, Ethical and Legal Implications

Top of Form

Bottom of Form

Assignment Content

1.

Top of Form

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Resources: Marketing Plan and Outline

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

· Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

Required executive summary elements:

· Strategic Objectives 

· Products or Services 

Optional executive summary elements:

· Resources Needed 

· Projected Outcomes

Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should contain elements from each week of the course, including:

Bottom of Form

· Understanding Target Markets (Week 2)

· Promotion and the Product Life Cycle (Week 3)

· Price and Channel Strategy (Week 4)

· Marketing Communication and Brand Strategy (Week 5)

· Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Format your assignment according to APA guidelines.

Make a formal presentation with or without slides discussing your project in detail and what conclusions you have drawn from this assignment!

Submit your assignment.

Social, Ethical and Legal Implications Grading Guide

MKT/571 Version 10

Marketing

Individual Assignment: Social, Ethical and Legal Implications

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market.
Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.)
The ethical, legal, and social issues assessment is a maximum of 700 words in length.
Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements: Strategic Objectives (required) Products or Services (required) Resources Needed (optional) Projected Outcomes (optional)
Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following: Understanding Target Markets (Week 2) Promotion and the Product Life Cycle (Week 3) Price and Channel Strategy (Week 4) Marketing Communication and Brand Strategy (Week 5) Executive Summary, Legal, Social and Ethical Considerations (Week 6)
		Total Available	Total Earned
		95	#/95

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		35	#/35

Assignment Total	#	130	#/130
Additional comments: