Marketing Communication and Brand Strategy FOR KIM WOODS ONLY
lotrdeja1
MKT571r10_wk5_gg_Marketing_Communication_and_Brand_Strategy.doc|
Marketing Communication and Brand Strategy Grading Guide MKT/571 Version 10 |
3 |
Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
Individual Assignment: Marketing Communication and Brand Strategy
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Grading Guide
|
Content |
Met |
Partially Met |
Not Met |
Comments: |
|
Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below: · Situational Analysis: · Vision , Mission, Strategic objectives, Values · Strengths/Weaknesses · Competitor’s Strengths/Weaknesses · Market Segments · Product, Place/Distribution, Promotion, and Price Strategies: · Creating a Brand Image · Maintaining Brand Image · Branding Concerns · Promotion/Integrated Marketing Communication · Advertising Strategy/Objectives · Push and Pull · Media Strategy · Advertising Execution · Public Relations/Strategies |
|
|
|
|
|
Student must include a measurement of customer loyalty and retention in your strategy document. |
|
|
|
|
|
The branding strategy and marketing communication plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. |
|
|
|
|
|
|
|
Total Available |
Total Earned |
|
|
|
|
6 |
#/6 |
|
|
Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
|
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
|
|
|
|
|
Intellectual property is recognized with in-text citations and a reference page. |
|
|
|
|
|
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
|
|
|
|
|
Sentences are complete, clear, and concise. |
|
|
|
|
|
Rules of grammar and usage are followed including spelling and punctuation. |
|
|
|
|
|
|
|
Total Available |
Total Earned |
|
|
|
|
2 |
#/2 |
|
|
Assignment Total |
# |
8 |
#/8 |
|
|
Additional comments:
|
