memo + research

Week 1 Research Marketing Questions

Research Marketing Questions

Memorandum-Part One

Memo To: Senior Vice President

From: Melissa Peters

Subject: Business Growth Overview

CC: Meraj Khan

Date: August 20, 2018

There is a lot to be said on the idea of data-driven marketing that results in three very important aspects within marketing itself which are market growth, customer loyalty, and customer engagement. The market growth revenue reflect an increase from 2015 to 2016 across all domestic and international markets. International revenue increased by 11 percent while domestic revenue increased at a whopping eighty nine percent. The customer ranking increased from ten percent in every aspect but one earning new customers at fifty six percent in maximizing customer ranks. Only twenty two percent of customers were maintained receiving service business while increasing product sales by twelve percent from $ 11, 225 to $ 12,917 between 2015 to 2016.

There have been revenue increasing in companies we have worked for in Municipal, reseller, commercial, and international by ten to twelve percent where reseller companies and commercial companies have shown growth at nine point nine percent. On the other note industrial companies showed a growth of nine point five percent. The largest growth shown came in at $194 in 2015 that increased by 2016 at $577. In comparison the smaller increase was shown in revenue growth for international companies increasing at $206. 30 from 2015 to 2016. Government, resell-industrial hygiene, education along with others had a revenue increase of one to three percent while industrial labs showed a revenue in increase of over seven percent. Government growth increase came in at an all time high twenty three point four percent and education at sixteen point two percent.

Alps company, Fish Limited, Delta -Appliance, and ABC Corp are the top four companies increasing in total revenue at three to four percent while other companies such as Expert Engineer, Check Gmbh,Here4u, Francois and sons and Euro Ltd, and Xyz Inc. are increasing at one to two percent between 2015-2016. Noticing that Check Gmbh and Francois and sons show growth at fifty percent.

There was a one to two percent increase in over-all with the growth of revenue in all the top customers present. The small increased acquired represents new customers. The reason for creating an effective marketing with the purpose of helping company become more profitable and facilitated market. Expanding and everything present customers are use about 2% of resources allocated while remaining and expanding the use of 90% of resources. It is important to set private checked with in the market and carry out the marketing strategy which will in turn promote the brand and increase the revenue. When marketing package for me at attract new customers and more importantly can create a strong long term affects relationships with companies that are set up to achieve it is made of him and the standby and craft interaction with our businesses (Murphy,2016) I can drive the revenue and growth of the company. Understanding the demographics of your market can help set goals and objectives to reduce costs and increase earnings. It is vital clearly and because they simply state that desired outcomes in which you want to market project and that until the measuring progress with tangible ways to determine success. Establishing a clear and concise objective can give customers the optimal experience and available resources. Assuring that the objective of improving the business is logical with time constraints (Murphy,2016).

Enabling the customers to become successful is making us successful achieved by expansion an ever growing on our process. Processing a shitty check and a logical and goal can enhance the growth of the company we currently possess and then will continue to drive new clientele. It is important that the focus be on business expansion utilizing marketing strategies that will lead to achieving the desired outcome and increase the customers success as well as ours (Murphy,2016). “Be Deliberate and check the progress of goal in 30 days on the way to a 90 days goal, continue what working and stop what is not’’. Murphy (2016).