Promotion and the Product Life Cycle
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MKT571_wk3GradingGuide.doc|
Promotion and the Product Life Cycle Grading Guide MKT/571 Version 10 |
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Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Grading Guide
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Content |
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Partially Met |
Not Met |
Comments: |
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Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). |
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Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities. |
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Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here: · Product and Promotion: · Integrated Marketing Communication · Advertising Strategy/Objectives · Push and Pull · Media Strategy · Advertising Execution · Direct Marketing · Public Relations/Strategies · Positioning |
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Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment. |
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The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. |
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Total Available |
Total Earned |
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70 |
#/70 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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30 |
#/30 |
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Assignment Total |
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100 |
#/100 |
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Additional comments:
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