Week 6 assignment

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MKT554_r2_Issues_in_Consumer_Presentation_grading_guide_week6.docx

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Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Grading Guide

MKT/554 Version 2

University of Phoenix: School of Business

Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Grading Guide

MKT/554 Version 2

Consumer Behavior

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Individual Assignment: Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation

Purpose of Assignment

Student understanding of consumer behavior is applied at the end of the course to how individuals and companies may harm the public in part based on similar insights on consumers and their vulnerabilities.

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The student provides personal thoughts and examples of data privacy and identity theft.
The student provides personal thoughts and examples of sustainability and environmental stewardship
The student provides personal thoughts and examples of addictive consumption
The student includes personal thoughts and examples of marketing ethics as it pertains to children, the elderly, and other disadvantaged groups.
The student includes graphics to enhance the effectiveness of their presentation.
The presentation is 10 to 15 slides with speaker notes and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
		*Total Available*	*Total Earned*
		105	#/105

*Presentation Guidelines*	Met	Partially Met	Not Met	Comments:
The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference slide.
The presentation includes an introduction and conclusion that preview and review major points.
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		45	#/45

Assignment Total

150

#150

Additional comments: