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MKT544_r2_Market_Segmentation_presentation_grading_guide_week2.doc|
Market Segmentation and Buyer Behavior Presentation Grading Guide MKT/544 Version 2 |
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Market Segmentation and Buyer Behavior Presentation Grading Guide
MKT/544 Version 2
Integrated Marketing Communications
Copyright
Copyright © 2016 by University of Phoenix. All rights reserved.
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Individual Assignment: Market Segmentation and Buyer Behavior Presentation
Purpose of Assignment
This assignment helps students understand buyer behavior and how it ties into market segments.
Grading Guide
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Content |
Met |
Partially Met |
Not Met |
Comments: |
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The student describes the consumer trends that are influencing purchasing patterns |
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The student provides an overview of the different consumer groups (market segments). |
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The student chooses two companies from the provided list and examines each company’s website to determine what segmentation strategy the firm uses. |
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The student answers who the intended target market for the website is. |
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The student answers what communications objectives they think the company is trying to accomplish. |
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The student answers what product-positioning strategy is being used. |
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The presentation is 12 to 15 slides in length with speaker notes, and is appropriate for the audience. |
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The presentation includes relevant media and visual aids that are consistent with the content. |
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Total Available |
Total Earned |
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70 |
#/70 |
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Presentation Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The presentation is laid out with effective use of headings, font styles, font sizes, and white space. |
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Intellectual property is recognized with in-text citations and a reference page. |
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The presentation includes an introduction and conclusion that preview and review major points.. |
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Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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30 |
#/30 |
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Assignment Total |
# |
100 |
#/100 |
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Additional comments:
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Copyright © 2016 by University of Phoenix. All rights reserved.
