Dr. Manahil PRICING & MARKETING PLAN IMPLEMENTATION

Running head: PRINCIPLES OF MARKETING MODULE 3 SLP 1

PRINCIPLES OF MARKETING MODULE 3 SLP 2

Trident University International

Student Name

Principles of Marketing Module 3 SLP

MKT301: Principles of Marketing

Professor’s Name

Date of Submission

Introduction

A ketogenic diet has been incorporated in the world after a long time spent on research. However, the integrated market communication approach related to social media marketing of the company needs to have a proper plan and tools so that the online presence of the company can be made sure. In this module, the three most effective tools related to the online presence of the restaurant will be discussed.

Online Competition

Greens and proteins are the current competitors of our keto food restaurant in Las Vegas. Greens and proteins are driving the traffic to its sites by gaining more reviews from the customers visiting them for dining in. The restaurant has introduced a new feature of ‘Building your own meal' on their website which has increased the traffic on their websites. Paid adverts are a part of their online marketing plan. This restaurant is available at five different locations in Las Vegas which makes it more accessible once the customers are intrigued by the online presence of the restaurant.

Product

The Ketogenic food diet involves high fat, low carb meals (Wang et al., 2016). The Keto restaurant we are introducing will be operating in Las Vegas, New York. Although there are a number of keto friendly eateries working in this area, however with our ketogenic food restaurant will be catering this diet specifically. The eateries available in Las Vegas at this moment do not specifically focus on keto diet however their menu and buffet manage the low carb requirements. Contrary to this, our keto food restaurant will be offering specifically keto food along with an additional menu. The keto food menu will be prepared with the help of the onboard nutritionist.

Online Presence

Although the importance of online presence is gathered from the above-mentioned techniques used Greens and proteins, however, a proper program needs to be included related to the online presence so that the restaurant works with profit. A social media marketing team consisting a social media marketer and a graphic design will be made by the restaurant so that team keeps on coming with engaging content along with high-quality graphics which is good for the visuals of the consumers (Djukic, 2011). Other than this, all social media accounts will be made region specific so that the right consumers are approached. Facebook ads will be used for approaching the audience present on Facebook and get more traffic on the blog maintained on the restaurant's website. Also, some of the social media marketing tools will be used in making the online presence assured.

Plan for Communication Tool 1

One of the basic tools used in the social media marketing plan will be Agorapulse (Bullock, 2018). Agorapulse is a very simple social media marketing tool which will make it easy for the marketers to go through all social media accounts including Facebook, Twitter, Instagram and snapchat easy. This time will be important in saving the time of switching from one account/ tab to another. Social media inbox is the most promising feature of this tool which helps to answer the messages received on all social media accounts logged on through the application. The effectiveness of this tool will be measured with the help of time saved with this application.

Plan for Communication Tool 2

Online presence is possible when the team has a proper plan made along with instant communication. To maintain an updated communication among the team, Slack will be used which will help in keeping all the tea, update along with the plan for social media marketing so if any wants to pour in their suggestions they can easily message on slack. The effectiveness of this application will be ensured by the professionalism of the employees involved in the management of the restaurant.

Plan for Communication Tool 3

Another communication plan for an online presence is through the social media accounts of Facebook, Instagram, Snapchat and Twitter. One of the ways of interacting with the consumers will be by keeping social media accounts according to the ongoing trends.

Conclusion

To conclude, online presence is getting mandatory in the present time with the increase and upgrade of technology. Our Ketogenic food restaurant will be maintaining its online presence with the help of social media team using all social media platforms and other tools like slack and Agorapulse to keep the message among consumers consistent.

References

Bullock, L. (2018). 10 of the Best Social Media Marketing Tools for Your Business. Retrieved from https://www.jeffbullas.com/10-social-media-marketing-tools-will-make-competitors-weep/

Djukic, S. (2011). The role and importance of social media in communicating brand value. Marketing, 42(1), 17-26. Retrieved from http://10.5937/markt1101017d

Lee, Yeji. "The Keto Craze: Charting Growth And Identifying Keto Product Gaps". Kerry.Com, 2018, https://www.kerry.com/insights/kerrydigest/2018/the-keto-craze-charting-growth-and-identifying-keto-product-gaps.

Wang, Jingjing et al. "What Consumers Are Looking For In Food Consumption: Implications From Market Segmentation Analysis". Agribusiness, vol 33, no. 1, 2016, pp. 56-69. Wiley, http://10.1002/agr.21473.

Bullock, L. (2018). 10 of the Best Social Media Marketing Tools for Your Business. Retrieved from https://www.jeffbullas.com/10-social-media-marketing-tools-will-make-competitors-weep/