Dr. Manahil PRICING & MARKETING PLAN IMPLEMENTATION

20 January 2019

Check out Nielsen Insights to find out more about today’s customer. Visit Experian and Mosaic® to find out more about using marketing research to develop customer profiles.

Using information from the websites and articles from the library's full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), create a customer profile brief:

Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market.

Develop a demographic profile of the potential customer segment.

List at least two demographic tools you can use to help develop the demographic profile.

Potential customer market demographics. Define the psychographic profile of your customer.

Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments.

How will you use these tools to manage the customer relationship?

Customer Demographics and Psychographics

A review of current customer demographics—explain why this demographic profile is your primary target market. Develop a demographic profile of the potential customer segment.

Two Demographic Tools

List at least two demographic tools you can use to help develop the demographic profile.

Demographic Profile

Potential customer market demographics. Define the psychographic profile of your customer.

Customer Relationship Management

Find two CRM tools that help companies identify pertinent information about their customer segments. How will you use these tools to manage the customer relationship?

Conclusion

This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.