Marketing paper

MKT 500 Final Project Milestone One: Product Idea Guidelines and Rubric

Overview: For the first milestone, choose an existing organization from the list below and submit an idea for a new product or service. This product or service idea will be used to create your marketing plan for the final project. If your idea is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive. Your product or service should address a problem that is not currently being sufficiently addressed by current solution providers, i.e., your competition. This milestone is due in Module One.

Create a fictitious product or service for a company from the following list:

 Southwest Airlines or American Airlines

 Microsoft Corporation

 Heinz Corporation

 Caterpillar

 3M Co

 Costco

 Tesla

 Amazon

 WalMart

 Comcast Your submission should address the following:

 Company information: o Company name, industry, traded name, stock symbol, publicly traded stock exchange, mission, status, marketing reports, and marketing domain

(use EDGAR, the SEC, and the Bureau of Labor Statistics sites for reference)

 New product idea: o What problem does your product/service solve for the target market (not you)? Would your target market say, “Yes, that is a problem and no

one has solved it” about your product/service? o What competitive advantages does your product/service offer? o What challenges might you face in the marketing of this product or service?

Ensure that you have adequately described your product or service. By the time your product or service description is written, the reader should understand and be able to envision what you want to bring to market. If you have a service description, the reader should know where you are located, what your service offers, and so on.

Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Main Elements Includes most of the main elements and requirements and cites many examples to illustrate each element

Includes some of the main elements and requirements

Does not include any of the main elements and requirements

60

Inquiry and Analysis Provides in-depth analysis that demonstrates complete understanding of some concepts

Provides analysis that demonstrates some understanding of concepts

Does not provide in-depth analysis

10

Integration and Application

Most of the course concepts are correctly applied

Some of the course concepts are correctly applied

Does not correctly apply any of the course concepts

10

Research Incorporates some scholarly resources effectively that reflect depth and breadth of research

Incorporates very few scholarly resources that reflect depth and breadth of research

Does not incorporate scholarly resources that reflect depth and breadth of research

10

Writing (Mechanics/Citations)

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

Total 100%