How can your chosen business incorporate effectively old marketing DNA With new marketing DNA?

MKt4A2 single assignment. Submission deadline: Friday, 10th July by 23. 59

Use the right submission link.

Draft submission deadline: From anytime now to the 1 July (the latest).

Use the right submission link.

Marking guide of the two combined marketing reports (+-- 3000 words in total)

Do not exceed 23% of similarity. Reference all your sources of information.

Avoid having more than 4% similarity from the same source.

Report 1- How can your chosen business incorporate effectively old marketing DNA

With new marketing DNA?

Summary, Introduction / problem / aims and objectives of the report    10%  

Include a SWOT analysis

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Technology in marketing 10%

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STP strategy- With reference to academic sources 20%

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Marketing Mix- With reference to academic sources 20%  

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Conclusion 5% 

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Overall recommendations 5%

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General presentation      5% 

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Overall feedback

Report 2- The impact of corona virus on marketing (+-500 words) 25%

How have brands had to adapt their marketing activity during the

Corona virus crisis? How is buying behaviour changing?

Find trends and specific examples. Evaluate their

strengths and weaknesses.

Overall Mark out of 100 =   100%