Help
devtinyahiil
mkt498_v9_wk5_marketing_calendar_template.xlsxMarketing Calendar (BLANK)
| Annual Marketing Plan Calendar | |||||||||||||
| 1st Quarter | 1st Quarter | 1st Quarter | 2nd Quarter | 2nd Quarter | 2nd Quarter | 3rd Quarter | 3rd Quarter | 3rd Quarter | 4th Quarter | 4th Quarter | 4th Quarter | BUDGET | |
| JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | ||
| Consumer Promotions | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Trade Promotions | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Enter Promotion Here | |||||||||||||
| Advertising | |||||||||||||
| Online ads | |||||||||||||
| Mobile text ads | |||||||||||||
| Magazine ads | |||||||||||||
| Transit ads | |||||||||||||
| Television | |||||||||||||
| Radio | |||||||||||||
| Newspaper | |||||||||||||
| Agency fees | |||||||||||||
| Direct Marketing | |||||||||||||
| Email newsletters | |||||||||||||
| Direct mail | |||||||||||||
| Mobile QR codes | |||||||||||||
| Text messaging | |||||||||||||
| Collateral Materials | |||||||||||||
| Brochure | |||||||||||||
| Sell sheets | |||||||||||||
| Promotional items | |||||||||||||
| Video/multimedia | |||||||||||||
| Public Relations | |||||||||||||
| Press releases | |||||||||||||
| Events | |||||||||||||
| Social Media | |||||||||||||
| Website | |||||||||||||
| Content/landing page | |||||||||||||
| SEO campaign | |||||||||||||
| Mobile website | |||||||||||||
| Shade using the corresponding colors to show length of campaign or enter the marketing activity during the month it will occur, with optional notes. See worksheet 2 (Sample Data) for example. | Total Cost | ||||||||||||
Copyright 2012 - www.SBMarketingTools.com
Marketing Calendar -Sample Data
| Annual Marketing Plan Calendar | |||||||||||||
| 1st Quarter | 1st Quarter | 1st Quarter | 2nd Quarter | 2nd Quarter | 2nd Quarter | 3rd Quarter | 3rd Quarter | 3rd Quarter | 4th Quarter | 4th Quarter | 4th Quarter | Budget | |
| JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC | ||
| Advertising | - | - | - | - | - | - | - | - | - | - | - | - | |
| Online ads | online ads | - | - | online ads | online ads | online ads | $ 10,000.00 | ||||||
| Mobile text ads | - | Launch of Q1 campaign | Launch of Q1 campaign | - | - | - | - | Launch of Q2 campaign | Launch of Q2 campaign | - | - | - | $ 8,000.00 |
| Television | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | ongoing print ads | $ 6,000.00 |
| Local Radio | - | Local Radio | - | - | - | - | - | Local Radio | - | - | Local Radio | Local Radio | $ 5,000.00 |
| Keyword Auctions | - | Keyword Auctions | - | - | - | - | - | ongoing print ads | - | - | ongoing print ads | ongoing print ads | $ 20,000.00 |
| Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | Retargeting | $ 25,000.00 |
| Direct Marketing | - | Direct Marketing | - | - | - | - | - | - | - | - | - | - | |
| Email newsletters | monthly newsletters every month | Email newsletters | monthly newsletters every month | monthly newsletters every month | Email newsletters | monthly newsletters every month | monthly newsletters every month | Email newsletters | monthly newsletters every month | monthly newsletters every month | Email newsletters | monthly newsletters every month | $ 3,000.00 |
| Direct mail | - | Direct mail | Direct mail | - | - | Direct mail | - | - | Direct mail | - | - | Direct mail | $ 10,000.00 |
| Mobile QR codes | - | Mobile QR codes | Mobile QR codes | - | - | Mobile QR codes | - | - | Mobile QR codes | - | - | Mobile QR codes | $ 500.00 |
| Collateral | - | - | - | - | - | - | - | - | - | - | - | ||
| Brochure | - | Brochure | - | - | - | Brochure | - | - | - | - | - | $ 2,500.00 | |
| Sell sheets | - | - | Sell sheets | - | - | Sell sheets | - | - | Sell sheets | - | - | - | $ 1,500.00 |
| Promotional items | - | - | - | - | Promotional items | - | - | - | - | Promotional items | - | - | $ 3,000.00 |
| Video/multimedia (YouTube) | - | - | - | - | - | - | - | - | - | - | Video/ multimedia (YouTube) | Video/ multimedia (YouTube) | $ 5,000.00 |
| Public Relations | - | - | - | - | - | - | - | - | - | - | - | - | |
| Press releases | - | Product A | - | - | - | - | New market | - | - | - | - | - | $ 3,000.00 |
| Content Marketing | - | New market | - | - | - | - | New market | - | - | - | - | - | |
| - | - | - | - | - | - | - | - | - | - | - | - | ||
| Social Media | - | - | - | - | - | - | - | - | - | - | - | - | |
| ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | Launch Facebook ads | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | ongoing Facebook promos | $ 2,000.00 | |
| LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | Launch LinkedIn ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | LinkedIn Ads | $ 2,000.00 | |
| $ 2,000.00 | |||||||||||||
| $ 2,000.00 | |||||||||||||
| Website / Mobile | - | - | - | - | - | - | - | - | - | - | - | - | |
| Content/landing page | - | Campaign page | - | - | - | - | Campaign page | - | - | - | - | $ 2,000.00 | |
| SEO campaign | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | ongoing SEO review | $ 10,000.00 |
| Mobile website | - | - | - | - | Launch | - | - | - | - | - | Optimize | - | $ 5,000.00 |
| $ 127,500.00 | |||||||||||||
Copyright 2012 - www.SBMarketingTools.com
