Assignment 48

Semester	Spring 2021
Assessment date	17.05.2021
Course	Capstone Project in Marketing
Course Code	MKT 485
Section	O1_O2
Assessment	Assignment 2
Assessment weight	15%
Faculty Name	Dr. Emira Limani

To be completed by the students

Student Name

:

Student ID

:

Grading Scheme

Question	Earned Points	Max. Points	Question	Earned Points	Max. Points
		30%
		30%
		30%
		10%

Total Earned Points	Total Available Points	Instructor Signature
	100

1. Please select an industry and identify five merging trends. (30 pts)

1. Upon identifying trends, please search the literature and internet for evolution and illustrative examples (30 pts)

1. How do you think these trends will affect the industry in the near future and what new product (s) would you launch if you were a Product Marketing Manager in this industry (30 pts). Which Product would you launch if were a Product Marketing Manager? (10 pts).

Example:

Selected Industry: Soft Drinks Category

2. Emerging Trends

0. Decrease in consumption on Carbonated Beverages

0. Increased demand for healthy and natural beverages

0. Increased consumption of vitamins and mineral enriched packaged water

0. Decrease in the consumption of plastic pet water packaging

0. Increased consumption of Energy Drinks

2. Evolution and Illustrative Examples

Protein Drinks

Adult Soft Drinks

Sugar Free Options

Ready to Drink Cold Brew Coffee

2. Which Product I would launch if was a Product Marketing Manager:

Packaged water with enriched vitamins and energy drink formula with funky packaging and at the same price level as a Carbonated Soft Drink.