Impact of Online Crowdsourcing on Marketing Strategy Paper

Impact of Online Crowdsourcing on Marketing Strategy Grading Guide

MKT/435 Version 7

Consumer Behavior

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Individual Assignment: Impact of Online Crowdsourcing on Marketing Strategy

Purpose of Assignment

The assignment due in Week 5 directs students to analyze a real-time, real world crowdsourcing site. Marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers allows consumers to have the power to choose whether they want to create a dialogue. With the rise of digital technology, and with it the ability to get immediate feedback from customers and communities, crowdsourcing has become a powerful alternative for organizations looking to make important product/service development decisions. Students have the ability to review how an organization approaches this process and determine the efficacy of its crowdsourcing platform.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student analyzes how the organization leading the crowdsourcing utilizes consumers to help build its organization.
The student discusses how this option of crowdsourcing influences marketing strategy.
The student reviews the impact of mobile and social media campaigns on marketing strategy for this organization.
The student cites specific examples of these different marketing campaigns in use.
The paper is 750 to 1,050 words in length.
		Total Available	Total Earned
		7	#/7

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		3	#/3

Assignment Total	#	10	#/10
Additional comments: