Please help with presention

MKT 432 Milestone Three Guidelines and Rubric

Overview: For the final project, you will create a marketing plan presentation. As the final step in your journey toward your bachelor of science in marketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the duration of the term by developing your marketing plan presentation. This capstone has been created to give you an opportunity to apply your knowledge to a real-world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service. Additionally, you will apply your analytic skills as you review the competitive landscape. You will also make decisions based on research and your strategic thinking as you apply it all in the development of a marketing plan. Understanding and mastery of these three skills is integral to success in the marketing field. In Milestone Three, you will submit a draft of your marketing mix/marketing strategy slides, with speaker notes, for review. This draft must include the elements listed below. These elements will demonstrate how you are making progress on meeting the course outcomes.

In your milestone, be sure to include the following:

 Address the four Ps: ○ Product: The product or service being offered ○ Price: The cost of the product or service ○ Place: How the product or service is available to the customer ○ Promotion: The marketing activities that communicate the product or services benefits

 Consider your strengths, weaknesses, opportunities, and threats (SWOT) analysis findings and include information as to how you will use this information in the development of your marketing strategy.

Rubric

Guidelines for Submission: Your submission must be made in PowerPoint and include the marketing mix/marketing strategy slides to be considered complete. Include a slide at the end for your reference page. All references must be cited using APA format.

The “Possible Indicators of Success” are examples for you and the instructor of the types of concepts to look for to demonstrate proficiency. They are neither exhaustive nor prescriptive and should be used as guides for illustrating how your capstone embodies the outcome. Course outcomes represented in this milestone components may not contain all of the possible indicators of success; rather, they may focus on one or two of these elements. Additional elements will be found in other milestones. This allows you to practice meeting the course outcomes with different possible indicators of success in milestone assignments. In the milestone, you will be assessed on your progress toward the course outcomes with this rubric. If you are making progress toward meeting the course outcome, you will receive “Evident.” If your submission does not show progress toward meeting the course outcome, you will receive “Not Evident.” Incorporate feedback from you instructor to help better meet each course outcome in your final submission.

MKT-432-01: Utilize primary and secondary data to determine the position of a product in the market

Evident 100%

Not Evident 0%

Value

Feedback on progress toward outcome proficiency:

22

Possible Indicators of Success Does Milestone Three demonstrate the student’s ability to analyze primary and secondary data to distill actionable findings? Does it demonstrate the student’s ability to conduct primary research in relation to project needs? Does Milestone Three demonstrate the student’s ability to evaluate the product position options available? Does it identify market position options and apply market research findings to select the optimal positioning?

MKT-432-02: Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix

Evident 100%

Not Evident 0%

Feedback on progress toward outcome proficiency:

22

Possible Indicators of Success Does Milestone Three demonstrate the student’s ability to develop strategies utilizing all elements of the marketing mix? Does it identify ways to take advantage of internal and external marketing opportunities? Does Milestone Three demonstrate the student’s ability to complete an informed, insightful SWOT analysis? Does it allow the student to turn findings into strategies that address both internal and external prospects? Does Milestone Three explore multiple marketing strategies and identify which will work best given the product or service they are promoting? Does the capstone demonstrate the student’s ability to determine and evaluate the most effective marketing strategies for a specific product or service?

MKT-432-04: Employ effective written and oral communication skills appropriate to the professional marketing context

Evident 100%

Not Evident 0%

Feedback on progress toward outcome proficiency:

22

Possible Indicators of Success Does Milestone Three demonstrate the student’s ability to create an effective professional presentation? Does it demonstrate qualities of effective professional communication? Does Milestone Three demonstrate the student’s ability to effectively use communication skills to share the capstone work findings? Is accurate marketing terminology used to effectively communicate content?

MKT-432-05: Apply legal and ethical principles to marketing activities Evident Not Evident

100% 0%

Feedback on progress toward outcome proficiency:

22

Possible Indicators of Success Does Milestone Three demonstrate the student’s ability to develop marketing recommendations that are legally and ethically sound? Does Milestone Three demonstrate the student’s ability to evaluate marketing activities for legal and ethical implications? Does it conform to accepted ethical standards? Does it adhere to all legal standards?

Articulation of Response: Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Evident 100%

Not Evident 0%

12

Total 100%