Social Media and Small Business Paper
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MKT431_r3_social_media_and_small_business_paper_grading_guide_week5.doc|
Social Media and Small Business Grading Guide MKT/431 Version 3 |
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Learning Team Assignment: Social Media and Small Business Paper
Purpose of Assignment
After completing this assignment, students will have a better understanding of how small businesses can use social media and e-commerce to enhance their sales and help them to reach current and potential customers.
Resources Required
Materials students must access to complete an assignment – such as appendices, websites, and sections of the text – are listed in the Resources Required section.
Grading Guide
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Content
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Met
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Partially Met |
Not Met
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Comments: |
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Write a paper that discusses how this small business has used social media to develop their relationship marketing. · Address any other ways you think this company could reach their target market using social media. · Include a proper analysis and application of the course topics.
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The assignment is 350 to 700 words in length. |
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Total Available |
Total Earned |
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3.5 |
#/3.5 |
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Writing Guidelines
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Met
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Partially Met |
Not Met
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Comments: |
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The paper – including tables and graphs, headings, title page, and reference page – is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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1.5 |
#/1.5 |
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Assignment Total |
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5 |
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Additional comments:
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