MKT

Semester	Spring 2020
Assessment date	9 June 2020
Course	Professional Selling
Course Code	MKT 430
Section	U1
Assessment	Final Assessment
Assessment weight	20%
Faculty Name	Ms. Nermain Al-Issa

To be completed by the student

Student Name

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Student ID

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Grading Scheme

Question	Earned Points	Max. Points	Question	Earned Points	Max. Points
Q1		30
Q2		60
Q3		10
Q4
Q5

Total Earned Points	Total Available Points	Instructor Signature
	100

2

1. What are the three levels of relationship selling? Describe the differences between the selling levels. (5 points each)

Provide a real example for each level from your experience. (5 points each, total 30 points)

2. What are the four leadership styles? Describe each. (5 points each)

How leaders communicate with team members and make decisions following each style? (5 points each)

Suggest a situation for which each style suits the most. (5 points each)

3. List and explain four criteria for salespeople evaluation. (2.5 points each)