MKT

COURSE PROJECT DESCRIPTION

MKT 340 – Marketing Planning & Research Spring 2021

Project Deliverable 2 (10%)

Project Description

Use the company that you have selected in the first deliverable and answer the following questions.

Research Method and Procedure: o Determine the research approach you will be using (Quantitative/

Qualitative) and explain your choice

o Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice

o Select and explain the sampling method that you are going to apply?

o Design the Questionnaire including 6 suggested questions that will be asked to the sample.