Design a mock up (sample) survey and a 500 to 700 word essay.

Content

60 Percent

Points Available

3

Points Earned

X/3

Additional Comments:

· Choose a company whose products you are familiar to use as the example for this exercise.

· Must be a real company.

· Design a mock up survey to gain primary data about your market.

· Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)

· Use six different types of questions that covers people's attitudes, demographics, behaviors, and preferences. Please refer to Chapter 8 and the Wendy's examples as well as week 1's lecture.

· If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet. Attach it as a pdf file.

· If you chose an internet survey, use Survey Monkey. You can include those questions in the paper or on a separate pdf.

· If you chose telemarketing, provide a script.

· Write a 500 to 700 word essay

· Explain the type of research you are doing, the method you chose, and reason behind each question you asked and why you chose those specific types of questions.

· Cite a minimum of two peer-reviewed sources with at least one coming from the textbook .

Organization / Development

20 Percent

Points Available

1

Points Earned

X/1

Additional Comments:

· The paper is 500- to 700 words in length.

· The appropriate media was used.

· The tone is appropriate to the content and assignment.

· Does your introduction provide a sufficient background on the topic and preview the major points to be covered so that an executive could understand your assessment from only the introduction?

· Is the central theme or main purpose immediately clear in your paper?

· Is the structure of your paper clear, logical, and easy to follow?

· Do subsequent sections in your paper develop and support the central theme?

· Do your conclusions and recommendations follow logically the body of the paper?

Mechanics

20 Percent

Points Available

1

Points Earned

X/1

Additional Comments:

· The paper—including tables and graphs, headings, title page, and reference page— is consistent with APA formatting guidelines and meets course-level requirements.

· Intellectual property is recognized with in-text citations and a reference page.

· Rules of grammar, usage, and punctuation are followed.

· Sentences are complete, clear, and concise.

· Sentences are well constructed, strong, and varied.

· Sentence transitions are present and maintain the flow of thought.

· Paragraph transitions are present, logical, and maintain the flow throughout the paper.

· Include resources that support your analysis.The use of the first person is avoided.

· Spelling is correct.

Total Available

Total Earned

5

X/5