paper writing work MKT 421

Company/Product Name

Industry of Operation

Smart Start Water

Bottle Water Market

Smart Start is the new and improved sports drink that stays true to our watery roots. This new product will still be the fresh, pure, and crisp taste our customers love with a signature lemonade taste.

Great Water. Great Taste. Smart Start.

Who are they

Industry of Operation

Mission and Values

Differentiation from other organizations

Coca-Cola: Glacѐau

Bottled Water / Sports Drinks

“To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.” -

Energy and nutrients of a sports drink without additives and chemicals.

Composition of target market

The primary market is outlined as a phase of the marketplace that the company believes will let it sell its products and services. The primary target market includes consumers that enjoy exercising and have a spread of primary target market attributable to the very fact that the corporation is providing a spread.  

Segmentation criteria used in identification

The target market is aimed at low to high income families. The aimed lifestyle is towards active and healthy lifestyles. The drink will be market to both men and women from all ethnicities. Smart Start Water will be sold only in the United States for the first few years with long-term goals be sold internationally.

Target Market Definition

Differentiation

The primary market is outlined as a phase of the marketplace that the company believes will let it sell its products and services. Another way of defining target market is a particular group of consumers at which a product or service is aimed.

This lemonade has an amazing taste and is much tastier than other name products such as Gatorade. We offer our lemonade with real squeezed lemons as opposed to Gatorade. The drink will be made from organic farm produce

Top Business Industry Competitors

Your Company’s Positioning

Gatorade

We are competing with other sports drinks, and our positioning is new. We are entering the market as a healthier sports drink.

Vitamin Water

Our drink is more refreshing and tasteful, and we hope that once people who currently drink vitamin water will make the change to a better option with Smart Start.

Our sales prices are low, and our profits are non-existing as of now. We are going to use online distribution channels and attempt to sale bulk product and generate positive cash flow.

Stage of Maturity Life Cycle

Discussion

Introduction

Sales slowly grow as the product is introduced in the market. Profits are still non-existent, because the heavy expenses of the product introduction overweigh sales.

Growth

The growth stage is a period of rapid market acceptance and increasing profits.

Maturity

In the maturity stage, sales growth slows down because the product has achieved acceptance by most potential buyers. Profits level off or decline because marketing outlays need to be increased to defend the product against competition

Decline

Finally, sales fall off and profits drop. At which time we will review market research to adjust strategies to continue the product line’s life cycle.

The increasing trends of shopping online and easy availability of internet connection on computers, laptops, and several other smart devices are expected to boost the sales through online distribution channel segment. The offline distribution channel segment is estimated to witness a lucrative growth owing to the increasing presence of smart accessories offline. Additionally, numerous manufacturers are focusing on launching company exclusive stores in order to establish their presence in the regions with low internet penetration levels. The market is still evolving and there is lack of awareness about the product among people, which has resulted the offline segment to capture a relatively smaller share in the industry.