Phoenix MKT 421 Marketing Lemonade Paper and PowerPoint

MKT421_MarketingLemonade_Cyr_W4.docx

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Title

ABC/123 Version X

Marketing Lemonade Worksheet

MKT/421 Version 17

University of Phoenix Material

Marketing Lemonade

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.

Your marketing team's mission is to prove the company’s goals will be met by providing research, strategy development, and reasoning why this form of this product is viable In this first half of the project, you will report on the following:

· Target market

· Product's definition to the target marke

· Viable pricing strategy

· Brand's position in the competitive environment

Complete the following

1. Select a company name and determine the real business world industry of operation.

Company Name	Industry of Operation
Greenlime	Beverage

2. Describe in no more than 90 words the new and unique form of lemonade that will be launced by your company.

Greenlime in an Green company, that makes 100% authentic lemonade and lime flavoured water. We are a company dedicated to being green and as such our prouduct is hand made with no intustrial equipment used that run on oil or electricity in order to minimize our carbon foot-print. Greenlime products are not only handmade but also comes in containers that are super diodegradable, meaning that every greenlime beverage after use is not trash but another product that can be planted an grow a lime tree or other random fruits in future products.

3. Complete the chart in a total of 90 words describing your organization.

Who are they

Industry of Operation

Mission and Values

Differentiation from other organizations

A group that is eco friendly based out of Visalia Ca

Bevearage industry

To give the people the option of a better, healthier and ecofriendly alternative to off the shelf beverages. We strive to be as green as can be while still delivering the best product posible while improving the planet one used container at a time.

We are different because for the fact that we use every green method that we can think of without sacrificing product quality. From production to disposal we endevor not only to protect the planet but to also improve it with our pacaging that is biodegradable and a seed carrier so that when it is disposed it is a tree waiting to happen.

4. Identify the following in no more than 90 words regarding your target market.

Composition of target market

Everyone that likes lemonade or lime flavourd water. People looking for a enviromentally friendly and health alternative to the usual beverage market.

Segmentation criteria used in idenfitication

Ecofriendly, health foucsed and portabel

5. Determine in no more than 90 words how you will define the lemonade to your target market (include information on packaging, labeling, etc.). How will this add value and differentiate the brand and product from the competition while encouraging the target market to buy?

Target Market Definition

Differentiation

Lable tag line: Grab a lemonade & plant a tree.

Packaging- Comes in two sizes. Small and large for convenience.

Does not need to be recycled

The packaging can be concided a tree waiting to happen. After use you can trow away the pacaging or plant it in your back yard and it has the possibility to grow into a tree or just degrade overtime. We hope to help in transforming landfills by use of our product to grow trees instead of increase waste.

6. Complete the chart in a total of no more than 90 words to compare your company with industry competitors.

Top Business Industry Competitors

Your Company’s Positioning

Purity Organic Inc.

Greenlime is more eco friendly and costs less

Naked Juice

Greenlime is more eco friendly and cost less

PepsiCo

Greenlime is healthy, ecofriendly and cost less

7. Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.

Greenlime will be using a combination of market penetration and Economy pricing so that we can enter the market and attract coustumers to our product.

8. Discuss in no more than 90 words the maturity life cycle stages of your product.

Stage of Maturity Life Cycle	Discussion
Introduction	– the aim is to get into the local market and generate innitial awarness and test the product on open market.
Growth	– We aim to market ourselves as the more ecofriendly and cheaper alternative to other beveragees in the industry. And based on sales at the time we may or maynot create an add to generate more awarness.
Maturity	– at this stage we hope to start adding new bevarages with the same garanties as our previous products. If the prouduct is successful, we will branch out and target new locations.
Decline	– if we reach a stage of decline we will start to minimize production as much as possible, become more selective in location of distribution.

9. Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel.

Our initial distridution channel will be trough the use of local store and over the internet at the company site. In the futher we hope to be able to sell our product through walmart or wholefoods.