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MKT400ListofBrands.pdf

MKT 400 Brands When selecting brands for your final project, please note that the brands may no longer be in the stages

identified below, but they should be from a prominent company that allows you discuss key brand

attributes, marketing mix elements, marketing strategies, and the role of stakeholders while the brand

was in this stage. If you are choosing your own brand from the respective categories, determine

whether there are sufficient resources to cover all aspects of the assignment and check if it is

appropriate by posting any questions to the General Questions discussion.

Development and Launch

 Airbnb

 Apple iPhone

 Mini Cooper

 Tesla

 Uber

Growth

 Amazon

 Facebook

 Netflix

 Samsung Galaxy Phones

 Starbucks

Maturity

 Coca-Cola

 Disney

 Dove

 Nike

 Nordstrom

 Walmart

Decline

 Blackberry

 Blockbuster

 RadioShack

 Nokia

 Yahoo

Reinvention

 Converse

 Old Spice

 Hostess Twinkies

 Polaroid

 Lego