dd
Agurung1
MKT3D.docxPART 1
1.
View the emerging markets interview above and then create a 300-word post for the discussion board. Please choose a point made by the video as your focus supported by ideas in Chapter 8. You will need to include ways in which marketing research interfaces strategy. Find one scholarly peer-reviewed journal source as a support for the ideas you write on in the post.
2. View the Interview video on COVID and consumers. Choose one of the examples provided in the -video as the focus for your 300-word post. From the example chosen, provide insights found in Chapter 13 in the text. Also select one peer-reviewed scholarly article as a support for the ideas your write on.
3. View the Video Presentation. Consider how brands will develop in the future. Select an idea you find important from the video. Find supporting concepts from Chapter 16 in the text and from one peer-reviewed scholarly journal source. Write a 300-word post on your point of interest.
PART 2
NOTE –
Please include one scholarly peer-reviewed journal source (with proper APA citation) for each answer. An example of an acceptable journal would be Harvard Business Review, the Academy of Management Journal, etc. For each essay question fully answer the question in paragraph form following APA format and in a Word document (.doc or .docx format).
1. Briefly explain the benefits of global marketing operations. Provide an example of a modern company in your answer.
2. A company has a choice of four different modes of foreign market entry. Briefly describe each of these modes.
3. Assume that you are a consultant for a telecom giant based in the United States that wishes to create a joint venture with a Japanese electronics company. The joint venture is expected to enter and compete in the Scandinavian market. Suggest an organizational structure that would be most suitable for this joint venture. Also, comment on why the structure might be a good one to use.
4. List out the five characteristics of an innovation that assist in determining the rate of acceptance or resistance of the market to a product.
5. Define a global brand. How important are global brands? Use a global brand as a basis for your answer.
6. Three factors affect the demand in international industrial markets differently than in consumer markets. What are these factors and why are they impactful?
7. Discuss the price-quality relationship. Provide an example from the international setting.
8. What has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.
9. Discuss the continuity problem associated with a channel of distribution. Provide an example from the international setting.
10. What are the various issues that must be taken into consideration by an e-vendor?
