MKT380 IP1

profilessj5rc
MKT380IP1.html
Home>Business & Finance homework help>Operations Management homework help>MKT380 IP1
Skip Header Skip Header Toggle navigation Assignment MKT380-01-1802B Sign out rodney.cochran2 Classroom Select Course   Applied Marketing Management Applied Marketing Management (MKT380-1802B-01) Student Portal 1:33 PM (CDT) Skip Navigation Home > Applied Marketing Management > Assignment List > Unit 1 - Individual Project

Applied Marketing Management(MKT380-1802B-01) Financial Management(FINC400-1802B-01) Applied Marketing Management (MKT380-1802B-01)

Skip Class Navigation Collapse Menu Expand Menu Course Home Assignments Choose an assignment Unit 1 - Discussion Board Unit 1 - Discussion Board 2 Unit 1 - Individual Project Unit 2 - Discussion Board Unit 2 - Individual Project Unit 3 - Discussion Board Unit 3 - Individual Project Unit 4 - Discussion Board Unit 4 - Individual Project Unit 5 - Discussion Board Unit 5 - Individual Project Meeting Times Next Meeting: 6/12/18 @8:00 PM CDT (Live Chat) Live Chats | View All Resources Grades Course Grade: (show gradehide grade) Grades Tools Course Information
  • Last Attendance: 6/3/18
  • Instructor: Ian Nevitt
  • Email: [email protected]
  • Duration: 5/15/18 - 6/21/18
View All Course Information Classmates View Roster View as PDF | Help

Unit 1 - Individual Project 

Collapse Assignment Overview & "Go To" Links

Assignment Overview
    Assignment:  Unit 1 - Individual Project Type:  Individual Project Due Date:  Wed, 5/23/18 Points Possible:  100 Points Earned: 0 Deliverable Length:  1,500–2,000 words View objectives for this assignment This assignment is the Common Assignment Details Scenario Learn Read My Work Assignment Overview Type: Individual Project Unit:  Marketing Management Fundamentals Due Date:  Wed, 5/23/18 Grading Type: Numeric Points Possible:  100 Points Earned:  0 Deliverable Length:  1,500–2,000 words View objectives for this assignment Go To:
    My Work:
    Online Deliverables: Looking for tutoring? Go to Smarthinking Collapse All | Expand All Collapse All | Expand All

    Assignment Details

    Assignment Description

    The marketing plan is always aligned with the company’s business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.

    Review the following Web site about how to write a marketing plan: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#2abe7b2

    To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company’s information, outline the following:

    1. What are the business goals and objectives of your company for the next year?
      • This should include information about quantitative and qualitative goals of the company.
      • If the company has a mission statement, determine if the company’s goals align with the mission statement.
    2. Draft marketing objectives to meet the business goals and objectives of the company’s plan.
    3. Draft a section about the company’s target customer groups.
      • Develop a customer profile.
      • Include demographic and psychographic information about the customers.
    4. Identify at least 4–5 tactical marketing strategies that you will use to implement your marketing plan.

    Please submit your assignment.

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Research alternative channel management techniques

    Other Information

    There is no additional information to display at this time.

    Legend
    • Extra Credit
    • View Assignment Rubric
    Collapse All | Expand All Collapse All | Expand All

    Assignment Details

    Assignment Description

    The marketing plan is always aligned with the company’s business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.

    Review the following Web site about how to write a marketing plan: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#2abe7b2

    To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company’s information, outline the following:

    1. What are the business goals and objectives of your company for the next year?
      • This should include information about quantitative and qualitative goals of the company.
      • If the company has a mission statement, determine if the company’s goals align with the mission statement.
    2. Draft marketing objectives to meet the business goals and objectives of the company’s plan.
    3. Draft a section about the company’s target customer groups.
      • Develop a customer profile.
      • Include demographic and psychographic information about the customers.
    4. Identify at least 4–5 tactical marketing strategies that you will use to implement your marketing plan.

    Please submit your assignment.

    For assistance with your assignment, please use your text, Web resources, and all course materials.

    Reading Assignment

    Kerin, Peterson - Chap. 1-2

    Assignment Objectives
    • Research alternative channel management techniques

    Other Information

    There is no additional information to display at this time.

    Legend
    • Extra Credit
    • View Assignment Rubric