MKT

Table of Contents Introduction 3 Supply Chain 4 Retailers types and channels 4 References 5

vegetealien food truck

INtroduction

The company that we would want to open in Kuwait is called (Vegetalien Food Truck). Our business sector is F&B which is food and beverage. Moreover, the type of retailers that we use in our business is food retailers, as our business is a food truck that sells all kind of vegan food and drinks. In addition, our truck can go all over Kuwait and in every region so people can find our food easily. Vegan food is a type of food that not from an animal exploitation. There are some people who have interest in vegan food that made from plants such as vegetables, grain fruits and nuts, and they prefer to eat food that is not made of animals such as meat, milk and egg. However, in Kuwait, there are many food trucks but there is no truck from these trucks that have a complete vegan menu. Vegetalien food truck can provide all the type of food and drink that vegan people like to eat such as dairy alternative (plant base milk) such as soymilk, almond milk and coconut milk, we can make any type of dishes only by using them, and we can also replace the protein that comes from animals in the meals with protein that vegan people eat such as avocados, whole grain, bread, tofu and lentil pasta, etc. we also distribute our food to the supermarkets in Kuwait in order for people to find our food in the supercenters such as carrefour and hyper markets. Moreover, Our mission is to build a moving, mobile vegan food truck business that will fill the needs of our customers and to deliver the best, tasty, heathy and vegan food, serve customers with love by providing the customer all kind of vegetarian food, andOur vision is to create a new way to serve customer food by providing a mobile vegan truck, deliver customer full-service comfort, friendly stuff, a good environment and a perfect price that will make the customer happy and satisfied with our service. Our Current service is providing healthy, vegan food and drinks. and we are going to provide Current products such as vegan sandwiches, burgers, tacos, fries, healthy desserts, drinks and creating our own vegan sauces. Finally,Our competitor in the market is the bowl restaurant and Wilgrow restaurant.

supply chain.

Retail type and channels:

The retail channel that we are going to use in order to sell our products which is vegan food and drinks is going to be in store retailing. In store retailing is a type of retail channel where it sells products to conusmers to satisfy their needs and also their famoly needs. The purpose of choosing in store retailing is that as we mention our products are going to be distributed in the supermarkets and supercenters. The consumer will either go to supermarkets or supercenters and will find out that all our products are there he/she will have the ability to buy and return and select any other products that is related to our business. the second benefit of distributing in in-store-retailing is that they have a high percentages of sales which means that they are having high sales and profits. The third benefit is related to consumers where consumers have the choice of either paying in cash or by using credit card while the other channels might not give the choice to consumer of how they would like to pay for their elected items. However, our business is related to food retailers and this is because we sell vegan food and drinks for our consumers who are trying to avoid unhelathy food or anything that contains animals product such as milk and meat,etc. The approach that we are going to use in omnichannel retail. Omnichannel retail is an appoarch to the sales that concentrates on providing a smooth customer experience whether it is in stores or in websites, apps,etc. there are many benefits of using omnichannel retail but the most three improtant pros are:

a) It helps to incraese sales.

b) It is a type of startegy that helps to enhance the consumers experience by creating channels such as websites, apps,etc, in order for them to buy.

c) Consumers are considered to be valuable.

References