Marketing
peachblossom
MKT3662022_JAN_TMAV2.docx
In recent years, many retailers (e.g. fashion, food & beverage) have switched to using paper bags to pack items for customers, as paper bags are deemed more eco-friendly than plastic bags. However, recent studies have shown that paper bags are not necessarily better than plastic bags for the environment (see article links below). In this assignment, you are required to answer the following:
(a) Compare the environmental impact of paper and plastic bags in Singapore’s context. Note: You should consider the whole life cycle of the bags when evaluating their environmental impact.
(40 marks)
(b) For companies that use paper bags, propose one (1) solution to help them reduce their environmental impact.
(40 marks)
Article links:
· Single - use plastic bags have ‘lower environmental footprint’ compared to paper and cotton bags in cities like Singapore: NTU study
· Businesses using paper instead of plastic? Not necessarily better for the environment, experts say
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) TMA – Page 2 of 4
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) TMA – Page 2 of 4
