Pricing

MKT362 Group-based Assignment

MKT362 Group-based Assignment

Question 1

(a) Compare prices of these two categories of Dyson products in Singapore against the competitors listed and comment on the price differences.

(i) Vacuum cleaner – Hoover, Electrolux and Bosch

(ii) Tower Fan and Air Purifier – Tefal, Honeywell and Mistral

(15 marks)

(b) Discuss Dyson pricing strategy related to its brand.

(15 marks)

Question 2

(a) Interpret Dyson price and value communication strategy.

(15 marks)

SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 4

SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 4