Marketing report + PowerPoint slides

MKT360 Spring 2020

ASSESSMENT 5: Group project – Marketing Mix for a new Product (30%, Week 11)

Brief

Students in teams (4-5 students) have to develop the Marketing Mix for a new Product. The team can develop the new product (could be related to the business plan) or take existing one (build the analysis on the chosen brand).

The drafts for this project will be discussed during the classes (in correspondent topics) so that the teams will start actively working at the project since week 5.

All components of the marketing mix should be clearly explained and presented in the group report. The link between the theoretic concepts and their practical implementation is essential for successful assignment. The project will be presented during the final presentations in week 11 as well as the Q&A sessions.

Checklist

Components	The details	Check
Business Idea / Product description	Business model development - Fill in the Business Model Canvas (Week 5)
Value Proposition	Value Proposition canvas; which needs are met with the product (Week 1, 5)
Target Market	Segmentation, Targeting, Positioning Describe the customer segments that will the targeted group for the product, their preferences and behavioural patterns (Week 4)
4Ps: Product	Detailed description of the product (Week 6)
4Ps: Price	Price policy description for the product; system of discounts (when and for whom they'll be provided); price discrimination (Week 6)
4Ps: Place - Distribution Channels	Describe what distribution channels will be applied in your business model (with the approximate percentage of the sales generated though them) (Week 7)
4Ps: Promotion	Describe the promotional mix for the product Describe advertising campaign (advertising message, channel, budget so on) (Week 8)

Grading

Students will be assessed as a group. The following are the grading criteria:

· Report and Presentation content development:

· Interpretation of task

· Development of a logical and well ordered arguments

· Accurate content

· Direct link to the subject matter and relevant to the task

· Clear and readable material

· Information in the report and the presentation is easy for the attendees to process

· Visually appealing and creative format

· Professionalism and effective communication skills in the presentation

· Overall presentation

· Style of the presented

· Creativity

· Logical and clear development of argument

· Free speech and ability to catch the audience’s attention

· Timing

· Professionalism and effective and effective communication skills in the Q&A session