Integrated Marketing Communications

Word limit: maximum 1000 words, excluding references. (10% penalty applies for exceeding word limit)

Even though Singaporeans and permanent residents enjoy free admission to all the museums managed by the National Heritage Board, many still have not visited the museums. For this assignment: Select and visit any one (1) National Heritage Board museums. The list is found in https://www.nhb.gov.sg/

Question 1

Analyse the museum you visited based on its current visitorship.

(20 marks)

Question 2

Assuming the role of a communications consultant engaged by your selected museum, formulate a campaign using any two (2) public relations and any two (2) promotion tools that will help attract local visitors.

The 4-month campaign is slated to last from March to end of June 2022, coinciding with the school holidays.

(80 marks)