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MKT 351

Homework 5

Fall 2019

Blue Apron

Go to the following website and read about Blue Apron and how it works:

https://www.blueapron.com/

You will need to apply the knowledge you have learned from the class to answer the following questions about Blue Apron.

(1) Explain how you think the process of using the Blue Apron service would work in regard to technology, channels of distribution, and logistics. Be detailed in your explanation.

(2) Apply the AIDA hierarchy of effects model to this situation. Explain what Blue Apron would need to do to move it’s service through the AIDA model.

(3) Would you adopt the use of this service? Explain your answer.

The homework should be no more than two pages (single spaced) or four pages (double spaced) in length. It will be graded on content and appearance and is an individual assignment.

Label each section of your homework with the question or question number that goes along with what you are writing about.

This homework will need to be completed and submitted into the Class Dropbox on Brightspace/D2L by 11:00 pm on 12/1/19. It is worth a possible 20 points of the homework points in the class.