ASAP

a) The Specific Brand I have selected is: (PXG PARSONS XTREME GOLF 0811XF DRIVER: https://www.pxg.com/en-us/clubs/drivers/0811xf )

b) I have taken the following steps to assure that this brand is not a market leader.

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c) I have found the following list of sites/resources of information which should prove that sufficient information is available to satisfy requirements of assignment.

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d) I have taken the following steps to determine if a target market is identifiable and accessible for survey purposes.

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e) I have determined that the target market for this specific brand is: _________________ _____________________________________________________________________

PXG (PARSONS XTREME GOLF) 0811XF DRIVER. Retrieved from URL;

https://www.pxg.com/en-us/clubs/drivers/0811xf

NOTE: Mechanics of Writing

a) Student is clearly in control of standard, written academic English.

b) All work includes correct spelling, punctuation, grammar…AND REFRENCES CITED.

File Name: _____________________

My Name is_____________________

Date Due: ______________________

a) ___________________ (The Specific Brand I have selected) was first introduced to the market: (date, location, company)

b) ___________________ competition in the marketplace includes the following:

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2.

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c) The market segmentation currently being marketed is: ____________________________ I made this determination based on the following information-factors-sources: __________

d) Currently the brand provides the following benefits ___________________________and currently the brand fulfills the following wants or needs in the marketplace____________ Both of these findings are based on the following information-factors-sources: _________

e) Currently the brand employs the following marketing tactics (product features, distribution, pricing, and promotion) ___________________________________. The following tactics currently utilized influence consumer behavior features (motivation, perception, attitude, etc.) __________________________________________________________________

f) Each current brand competitors’ marketing tactics compare and-or differ from my selected brand as follows (i.e., what are the points of difference and/or points of parity?). _________________________________________________________________

NOTE: Mechanics of Writing

a) Student is clearly in control of standard, written academic English.

b) All work includes correct spelling, punctuation, grammar…AND REFRENCES CITED.

File Name: _____________________

My Name is_____________________

Date Due: ______________________

III. Brand Critique

a) I have used (and cited) the following factors to determine why the brand is in my opinion “behind” its competitors.

b) The following evidence I am providing under each of the 3 topics below (both financial and behavioral) includes verifiable information on:

1. consumer attitudes toward the brand

2. customer loyalty (repeat purchases and/or referrals)

3. negative word-of-mouth.

c) My critique was developed following my creation and distribution of a survey questionnaire to provide support for my critique. My survey questions (and responses) were as follows:

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c) My survey was given to: (number, type of persons). The respondents were _________________________________ (who are the current target market for this brand).

e) It is my belief that the following consumer behavior issues are possibly influencing the brand’s performance.

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f) I believe affecting the brands marketing strategy include a number of factors which I will explain in detail below:

1. reference groups

2. social class

3. culture and subcultures

4. other

g) The following “specific marketing tactics” have been used which provide evidence of a flawed overall marketing strategy:

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h) It’s my believe that the following three changes/actions would correct the shortcomings/deficiencies identified above.

References:

NOTE: Mechanics of Writing

a) Student is clearly in control of standard, written academic English.

b) All work includes correct spelling, punctuation, grammar…AND REFRENCES CITED.

IV. Recommendations Template: MKT 345 Consulting Project

File Name: _____________________

My Name is_____________________

Date Due: ______________________

IV. Recommendations

a) I recommend the following course of action:

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b) My recommend course of action is the most appropriate alternative action to current shortcomings/deficiencies identified in the brand critique because:

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c) The appropriate attitude scale survey instrument I developed and utilized was:

d) My survey results indicated the following: (which support my final recommendations).

NOTES this section must demonstrate your rationale for recommendations…and it is clearly articulated and supported with ample evidence gathered throughout the report development. This Section MST provide specific steps the company may take to overcome challenges and accomplish success

NOTE: Mechanics of Writing

a) Student is clearly in control of standard, written academic English.

b) All work includes correct spelling, punctuation, grammar…AND REFRENCES CITED.