MKT345.v10R1Assignment01_student1.pdf

McClean & Company

About Us

McClean & Company is a global marketing consulting firm. We work with companies to improve

the branding and marketing of products struggling to compete in their target market and also

develop innovative marketing strategies for new product development. We offer an unparalleled

depth of marketing expertise, which allows us to be a leader in marketing consulting services.

Organization Members

President

The president of McClean & Company is responsible for providing feedback to consulting teams

during client projects. Primary duties include reviewing project components and offering

feedback and suggestions for improvement to ensure the final consulting report is of satisfaction

to the client.

Principal Marketing Consultant

The principal consultant is responsible for leading the team during client projects. Primary duties

include identifying marketing deficiencies, making recommendations for improvement, and

ensuring assigned projects are completed in a timely manner by supporting and assisting other

team members in the completion of their duties. The principal consultant will typically have

adequate marketing experience, excellent time-management skills, and strong interpersonal

communication abilities.

Senior Marketing Consultant

The senior consultant is responsible for contributing and overseeing essential analyses during

client projects including verifying accuracy and ensuring final consulting report meets

requirements of the client. Primary duties include identifying marketing deficiencies, making

recommendations for improvement, and ensuring that the overall presentation of the final

consulting report is to the satisfaction of the client. The senior consultant will typically have a

solid understanding of marketing principles and strong attention to details.

Associate Marketing Consultant

The associate marketing consultant is responsible for contributing both analytical and critical

thinking with a flair for creativity during client projects. Primary duties include identifying

marketing deficiencies and making recommendations for improvement that are creative and

innovative to the satisfaction of the client.