MARKETING AND PROFESSIONAL SALES
INeal
MKT340Spring2019WhyWhatHow-2-11.pptxWho Is this Guy?
Dr. Hoyle
MKT 340
January 18, 2019
My Professional Experiences
Morbark Industries-Marketing Specialist
Athletic Training Services, Inc.-Co-owner & Manager of Sales and Marketing
The Delfield Company-National Accounts Representative
Healthtrax-Director of Business Development
My Academic Experiences
Now
Then
Syllabus Stuff
What is Sales
Take a few minutes and think about Sales and your perception of salespeople.
How to you view the relationship between Dr. J & students?
Dependency
Interdependency
Subordinate
Collaborative
6
7
Johari Window* (aka JADIK)
Open
Aware
Self
Blind
Self
Unknown
Potential
Self
Hidden
Self
Known to Self Unknown to Self
Known to Others
Not Known
to Others
* Developed by Joseph Luft and Harry Ingham
7
Tell me your story (typed and due in class Thursday, 1/10)
Name
Class (i.e. sophomore, junior, etc.)
What do you want out of this course.
S-T & L-T Goals
Think Differently
https://www.youtube.com/watch?v=GEPhLqwKo6g
B2B Salesperson
“…two recent Harvard Business Review studies of sales professionals found that top performers are less gregarious than below-average ones and that the most sociable salespeople are often the poorest performers of all” (Pink, 2012, p.81).
Pink, D. (2012). To sell is human: The surprising truth about moving others. New York, NY: Riverhead Books.
What Excites You?
Then Do It!!!
