markerting

Copyright ©American College of the Middle East, 2020

COURSE PROJECT DESCRIPTION

MKT 340 – Marketing Planning & Research

Spring 2021

Project Deliverable 2 (10%)

Project Description

Use the company that you have selected in the first deliverable and answer the following questions.

· Research Method and Procedure:

· Determine the research approach you will be using (Quantitative/ Qualitative) and explain your choice (20 points)

· Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice (20 points)

· Select and explain the sampling method that you are going to apply? (20 points)

· Design the Questionnaire including 6 suggested questions that will be asked to the sample. (20 points)

Project structure and presentation (20 points – 5 points each)

· Cover Page / Table of Content.

· Grammar / English Errors/ Consistency of writing.

· APA Style / Font / line spacing, headers.

· Referencing / Citation

· Submit though turn-it-in: Refer to syllabus for rules and regulations related to plagiarism .

Copyright ©American College of the Middle East, 2021