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[ Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your paper.]

MKT 337 Module Two Short Paper Preliminary Market Overview

[Your Name]

Southern New Hampshire University

MKT 337: Marketing Research

[Your Instructor’s Name]

1

[Date—for example, May 1, 2021]

[Title of Paper]

Overview: Market Overview

[In this section, provide a brief overview of your market. You will identify who your desired target audience is and include demographic, psychographic, and geographic information to describe who they are. You will also include a consideration of consumer behavior.

Include in-text citations for all supporting research used in your market overview. An in-text citation may look like this: (Author Last Name, year). Refer to the end of this template for helpful, free resources to guide you in creating your reference list and corresponding in-text citations. SNHU uses APA 7th edition. ]

Overview: Competition

[In this section, you will analyze your primary/direct competitor. You will also include a summary of your competitor’s products and who its target audience is. Include in-text citations with your references to previously published material.]

Overview: Industry Trends

[In this section, you will consider industry trends that may impact the success of your new product concept in the short-term (12 months) and long-term (1–3 years). Include in-text citations with your references to previously published material.]

Overview: Data Analysis

[In this section, you will discuss how data will be analyzed. You will discuss the methods you will use to assess data for validity and accuracy; how potential sources will be identified; and what criteria you will use to determine if the data you have is relevant to your project and accurate. Your textbook provides a good explanation of these concepts in Chapter 6. Include in-text citations with your references to previously published material.]

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

[Delete this note and the information below before submitting assignment.]

Helpful Resources

Babin, B. J., & Zikmund, W. G. (2019).  Essentials of marketing research. Cengage.

Additional resources: 

Free, helpful resources that create both in-text citations and references: 

bibme.org 

citethisforme.com 

citationmachine.net 

refme.com 

SNHU Writing Center Guides 

SNHU citation and in-text examples: 

“How Do I Cite My Sources in APA Style?”:  https://libanswers.snhu.edu/faq/8616  

APA In-text Citations and Examples: https://libguides.snhu.edu/c.php?g=157152&p=2052916 

As an example, the in-text citation for our textbook is “(Babin & Zikmund, 2019).”