project

4

[ Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your paper.]

[Title of Paper: Subtitle]

[Your Name]

Southern New Hampshire University

MKT 337: Marketing Research

[Your Instructor’s Name]

1

[Date—for example, May 1, 2021]

[Title of Paper: Subtitle]

Overview: SWOT Analysis

[In this section, introduce your organization, product, and industry using a SWOT analysis, supported with research and insights into opportunities.

You can either include italicized subheadings for each category (Strengths, Weaknesses, Opportunities, Threats) as shown below or include a grid (like the one below). Please delete whichever one you decide not to use before submitting your paper—there is no need to use both formats.]

Strengths

[Insert strengths—with research and in-text citations here.]

Weaknesses

[Insert weaknesses—with research and in-text citations here.]

Opportunities

[Insert opportunities—with research and in-text citations here.]

Threats

[Insert threats—with research and in-text citations here.]

	Favorable	Unfavorable
Internal	Strengths  · [Insert strength (In-text citation)]  · [Insert strength (In-text citation)]	Weaknesses  · [Insert weakness (In-text citation)] · [Insert weakness (In-text citation)]
External	Opportunities  · [Insert opportunity (In-text citation)] · [Insert opportunity (In-text citation)]	Threats  · [Insert threat (In-text citation)] · [Insert threat (In-text citation)]

[Include in-text citations for all supporting research used in your SWOT analysis. An in-text citation may look like this: (Author Last Name, year). Refer to the end of this template for helpful, free resources to guide you in creating your reference list and corresponding in-text citations. SNHU uses APA 7th edition.] Comment by Denise Wydra: ID: This template does not contain the helpful references at the end. Should I include the one from the Module Seven Final Project Template?

Overview: Initial Trends

[In this section, describe the initial industry trends requiring consideration; include examples to support your ideas and claims. Through your details, show insight into industry trends encompassing the industry as a whole. Include in-text citations with your references to previously published material.] Comment by Denise Wydra: ID: Should this template include a “References” section, as the other templates for this course do?

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

[Delete this note and the information below before submitting assignment.]

Helpful Resources

Here are free, helpful resources that create both in-text citations and references:   

bibme.org  

citethisforme.com  

citationmachine.net  

refme.com  

SNHU Writing Center Guides   

SNHU citation and in-text examples:  

“How Do I Cite My Sources in APA Style?”:  https://libanswers.snhu.edu/faq/8616   

APA In-text Citations and Examples: https://libguides.snhu.edu/c.php?g=157152&p=2052916    

As an example, the in-text citation for our textbook is “(Babin & Zikmund, 2019).”