project

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[ Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your paper.]

Milestone Two: Marketing Mix

[Your Name]

Southern New Hampshire University

MKT 337: Marketing Research

[Your Instructor’s Name]

1

[Date—for example, May 1, 2021]

[Title of Paper: Milestone Two]

Marketing Mix Elements: Potential Target Demographics

[In this section, explain the potential target demographics of the new product and details showing insight into the various identifying characteristics of the potential target demographics.

Please include in-text citations for any supporting research you include to align your target market with its interest in your product. An in-text citation may look like this: (Author Last Name, year). Refer to the end of this template for helpful, free resources to guide you in creating your reference list and corresponding in-text citations.]

Marketing Mix Elements: Internal and External Organizational Factors

[In this section, evaluate the influence of internal and external organizational factors aligned with the present potential demographic, and demonstrate insight into the relationship between internal and external factors to predict potential misalignment with selected target and organizational goals. These are different from your SWOT items. Examples of internal and external factors include internal leadership, corporate structure, corporate communication, corporate mission and vision, ability to manage external factors, technology, regulations, politics, economy, social issues, and so on.

Please include in-text citations with your references to previously published material.]

Marketing Mix Elements: Product Need

[In this section, identify why the target market needs your product, and provide supporting examples.]

Marketing Mix Elements: Pricing Strategy

[In this section, identify an appropriate pricing strategy for your product and provide examples of why this strategy is the best option; demonstrate insight into the relationship between your target markets and the pricing strategy you selected. Please include in-text citations with your references to previously published material.]

Marketing Mix Elements: Placement of Product

[Determine the appropriate placement of your product in the market; this may be at a brick-and-mortar location, available online, or through a specialized sales force—or a combination of some of these options. Also, include speculations into how your target market might respond, and demonstrate insight into the interplay between product placement and target market.]

Marketing Mix Elements: Promoting the Product

[In this section, you will determine the most effective method(s) to promote your product. Provide examples to support your claims, and demonstrate deep understanding into effective product promotion and how it connects to target audience. Please include in-text citations with your references to previously published material.]

Marketing Mix Elements: Implications

[In this section, describe any potential ethical and legal implications that may arise from your recommended marketing promotion. Demonstrate a sophisticated awareness of applicable ethical and legal implications involved in recommending a marketing promotion. Please include in-text citations with your references to previously published material.]

Marketing Mix Elements: Industry Trends

[In this section, describe how the research you conducted for your marketing mix elements aligns with marketing trends—focusing on your product, price, place, and promotion. Demonstrate insight into the interplay between industry trends, marketing strategy, and marketing research. Please include in-text citations with your references to previously published material.]

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

[Delete this note and the information below before submitting assignment.]

Helpful Resources

Babin, B. J., & Zikmund, W. G. (2019).  Essentials of marketing research. Cengage. 

Additional resources: 

Free, helpful resources that create both in-text citations and references:  

bibme.org 

citethisforme.com 

citationmachine.net 

refme.com 

SNHU Writing Center Guides 

SNHU citation and in-text examples: 

“How Do I Cite My Sources in APA Style?”:  https://libanswers.snhu.edu/faq/8616  

APA In-text Citations and Examples: https://libguides.snhu.edu/c.php?g=157152&p=2052916 

As an example, the in-text citation for our textbook is “(Babin & Zikmund, 2019).”