Overview: For this milestone, you will develop a media plan for the digital campaign strategy you outlined in Milestone One for the client described in the Client Packet. Prompt: You will assume the role of an account executive with a small marketing fir

KitchenAid Brand Campaign 2016

Email Marketing:

Welcome email

Weekly for 3 months

Social Media:

Daily content across three key channels (FB/TW/IG)

Paid social posts

Leveraging brand video

Website:

Homepage takeover

Product landing page

Display:

Display ads on Recipes.com

3 week run

Paid Search:

Key terms, Google AdWord integration

App Integration:

Mobile integration with Instacart