For your final project, you will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been asked to develop a digital strategy for a client who wants to develop a forward-thinking

KitchenAid Brand Campaign 2016

Email Marketing:

Welcome email

Weekly for 3 months

Social Media:

Daily content across three key channels (FB/TW/IG)

Paid social posts

Leveraging brand video

Website:

Homepage takeover

Product landing page

Display:

Display ads on Recipes.com

3 week run

Paid Search:

Key terms, Google AdWord integration

App Integration:

Mobile integration with Instacart