Digital Marketing

profileJaylin001
MKT335MediaPlanTemplate.xlsx
Home>Business & Finance homework help>Marketing homework help>Digital Marketing

Media Plan Template

Campaign: Campaign Flight Dates: Channel: Type of Ad Unit: Key KPI: Target Audience: Budget: Notes:
Insert campaign name here Add date range Insert channel here Insert type of ad here Insert KPI here Insert targt audience/demographic info See note below**
Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert targt audience/demographic info
Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert targt audience/demographic info
Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert targt audience/demographic info
Add date range Insert Channel Here Insert Type of Ad Here Insert KPI here Insert targt audience/demographic info
* You may add/delete rows as needed.
**Although budget is an essential element of a campaign, you are not expected to calculate your budget for this campaign. As you develop your proposal, however, remember that resources are finite; you will need to prioritize spending based on your client's goals.

Sample AirBNB Media Plan

Insert Client Name Here
Insert Campaign Dates Here
Media Budget: BT Fee: Total Budget
$1,000,000.00
Campaign: Campaign Flight Dates: Channel: Type of Ad Unit: Key KPI: Target Audience: Budget: Notes:
Airbnb Country Guides 01/01/2017–03/30/2017 Facebook Video Cost Per Video View Travel Lovers ages 18–65 $250,000.00
01/01/2017–03/30/2017 Twitter Video Cost Per Video View $150,000.00
01/01/2017–03/30/2017 Travel Website Buys Video Cost Per Impression $500,000.00
01/01/2017–03/30/2017 Instagram Video Cost Per Video View $100,000.00
Total Spend $1,000,000.00

Unit + KPI Glossary

Unit + KPI Glossary
Goal KPI
Awareness Video Views
Consideration Cost Per Click (CPC)
Consideration Save (Instagram Only)
Conversion Cost Per Click (CPC)
Conversion Cost Per Lead (CPL)
Awareness CPM
Advocacy Share
Engagement Cost Per Engagement (CPE)
Note: These KPIs are specific to advertising campaigns and the channels they are running on. Brands will often go a step further and develop some of their own KPIs for consideration.