MKT 335 Milestone One
MJones13
MKT335ChannelSnapshot.pptxChannel Snapshot (Role + Purpose)
Facebook is the hub of the social landscape. People frequent the channel to share their lives with friends and family, find recommendations, and interact with their peers (think messenger).
1.79 billion users
Robust ad platform
Search engine capabilities
A chance to catch consumers in their down-time
Instagram is a hub where people go to contribute and share experiences through the most visually stimulating content.
500 million active users
Growing ad platform
The place to showcase an elevated lifestyle
Twitter is a place where people go to follow news, engage with trending real-time events, and read up on their favorite topics.
300 million active users
TV-centric
Usually has the pulse on real-time events
YouTube
YouTube is the second largest search engine on the web and is primed to deliver consumers information and how-tos on topics that are important to them.
800 million unique users
4 billion video views per day
3 billion hours of video viewed per month
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Channel Snapshot (Role + Purpose)
Snapchat
Snapchat is a mobile messaging service that allows users to send self-destructing messages to each other through the application. It also functions as a storytelling aggregate for media companies and real-time events.
300 million monthly active users
1 million snaps created daily
30+ minutes per day spent on the platform by an individual user
Touting itself as a visual search engine, Pinterest is one of the primary ways brands can create social traffic to their website. Pinterest users are known for their love of planning and as a result, brands can leverage the platform to create long-tail editorial strategies.
150 million monthly active users
67% of pinners are under 40 years old
120% increase in male pinners from 2015 to 2016
SEO/SEM
SEO: Short of Search Engine Optimization is a series of organic tactics used to ensure that a brand’s webpage gets high rankings in online search engines.
SEM: Search Engine Marketing is the cumulative effort a brand makes to garner more search traffic. This includes both paid and unpaid efforts.
Google AdWords
This service allows users to purchase keywords and search terms within the Google advertising platform. Brands then pay based on performance.
Display Advertising
Display advertising leverages banner ads, rich media, and other means of advertising on individuals across the web.
Email Marketing
A brand’s email marketing list is one of their most powerful tools for connecting with customers. Brands who leverage email to share content specific to their campaigns are able to drive consumers to action and reinforce core messaging.
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