Activity

MKT 3328 Retailing In-Class Activity Retail Strategy | Merchandising

WSJ Article: Link: https://www.wsj.com/articles/j-c-penney-plots-a-comeback-less-clutter-more-yoga- classes-11572535484

Title: J.C. Penney Plots a Comeback: Less Clutter, More Yoga Classes

SUMMARY: J.C. Penney Chief Executive Jill Soltau is focused on getting back to basics. She is making stores easier to shop by removing piles of excess goods and getting out of less profitable categories such as appliances.

DISCUSSION QUESTIONS:

1. List and describe at least three elements of CEO Jill Soltau's strategy.

2. Critically evaluate (discuss both strengths and weaknesses, or advantages and disadvantages) of each element of J.C. Penney's strategy you described in your prior answer.