Experimental Exercise

EXPERIENTIAL EXERCISE GRADING RUBRIC

[Assessment of Learning Outcomes]

The Experiential Exercise will be evaluated based on the following four assessment criteria, as listed below. The evaluation criteria for each of the assessment criteria are presented in the "Assessment Form" with the anchor scales ranging from (1) Very Poor to (5) Excellent.

• Critical development (25%) • Supporting Documentation/Research (25%) • Written presentation (i.e., spelling, grammar and organizational flow) (25%) • Conclusion or summary statement(s) (25%)

Assessment Form 1 2 3 4 5

Very Poor Poor Satisfactory Good Excellent

The submission reflects: Critical Development: 5 1. An ability to identify fundamental issues related to disruption ............... 2. An ability to integrate information, examples and principles ................. 3. An ability to identify market positioning for a focal firm (BFF) .............. 4. An ability to articulate market performance factors ........................... 5. An ability to integrate findings based on the situational analysis .............

Supporting Documentation: 5 1. Citations of any documents or source materials that are used ................ 2. Logical rationale for propositions, statements and/or recommendations .. 3. Consistency (and correctness) in citation format ............................... 4. An attempt to draw on external resources that support discussion .......... 5. Connection between focal source(s) and experiential component ...........

Written Presentation: 5 1. Proper grammar and sentence structure& APA references................... 2. Logical development of ideas, positions and/or reflections .................. 3. Spelling that is correct based on U.S. English standards ....................... 4. Clarity and readability of discussion .............................................. 5. Professionalism in presentation (including cover page, name, title) ........

Summary Statements: 5 1. Demonstrates the nexus between Covid-19 and marketing strategy ........ 2. No conditional tone; that is, each statement is “absolute” ..................... 3. There are conclusion(s) or recommendation(s) that are relevant ............ 4. Reflects critical thinking rather than restating material from readings ...... 5. Connection between conclusions/recommendations and focal issues ......