project

MKT 3321: Principles of Marketing

Milestone: Final Project Status Report Guidelines and Rubric Overview: For your final project in this course, you will research the segmentation, targeting, and positioning strategy of a product. In doing so, you will explain how the marketing mix (product, price, promotion, and place) is made to match the strategy. For this milestone, you will provide an update on the current status of your final project thus far in a Project Status Report. It will help ensure that you are on track for successfully completing your project on time, and it opens the opportunity for the instructor to provide early feedback on your progress. Directions: To successfully complete this milestone, be sure to address the following:

1. Identify the product and brand have you chosen 2. Summarize the history of the brand and the product (one paragraph) 3. Describe which elements of the marketing mix have you researched so far in a short paragraph about your findings about each of the P’s

in the marketing mix 4. Based on your research, explain what information you have gleaned about the brand’s target market and elaborate on why they have

chosen that particular segment of the market to target 5. For each of the items above, identify the amount of time you have spent working on that part of the final project (researching, taking

notes, drafting the written report, etc.) 6. Describe your plan of action for the weeks to come and include a timeline for when you expect to complete each task

Guidelines for Submission:​ Your milestone submission should be two to three pages in length, double-spaced, with a 12-point font. References can be cited using any citation format (APA, Chicago, Harvard, etc.). Instructor Feedback:​ This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.

Rubric Criteria Exemplary (100%) Needs Improvement (75%) Not Evident (0%) Value

Product and Brand Identifies the product and brand.

N/A Does not identify the product or brand.

15

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MKT 3321: Principles of Marketing

History Summarizes the history of the brand and the product.

Summarizes the history of the brand and the product, but lacks in detail or clarity.

Does not summarize the history of the brand or the product.

15

Marketing Mix Describes elements of the marketing mix researched thus far and findings about each of the p’s.

Describes elements of the marketing mix researched thus far and findings about each of the p’s, but lacks in detail or clarity.

Does not describe elements of the marketing mix researched thus far or findings about each of the p’s.

15

Target Market Explains the brand’s target market, elaborating on why they have chosen that particular segment of the market to target.

Explains the brand’s target market, elaborating on why they have chosen that particular segment of the market to target, but lacks in detail or clarity.

Does not explain the brand’s target market, elaborating on why they have chosen that particular segment of the market to target.

15

Time Management Identifies the amount of time spent working on each part of the final project thus far.

Identifies the amount of time spent working on each part of the final project thus far, but lacks in detail or clarity.

Does not identify the amount of time spent working on each part of the final project thus far.

15

Action Plan Describes a plan of action for finishing the final project and includes a timeline for completing each task.

Describes a plan of action for finishing the final project and include a timeline for completing each task, but lacks in detail or clarity.

Does not describe a plan of action for finishing the final project or include a timeline for completing each task.

15

Mechanics No grammar or spelling errors that distract the reader from the content.

Minor errors in grammar or spelling that distract the reader from the content.

Major errors in grammar or spelling that distract the reader from the content.

10

Total = 100%

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