international marketing

Effat University

Final Assignment

SPRING 2020

EFFAT College of Business - Marketing DEPARTMENT

INSTRUCTOR NAME: DR.HANEN CHARNI
COURSE NAME: INTERNATIONAL MARKETING	COURSE NUMBER: MKT 315	SECTION: 1
NUMBER OF PAGES:	NUMBER OF QUESTIONS:

STUDENT NAME:

STUDENT I.D.:

ASSIGNMENT

COMAPRING GLOBAL VERSUS DOMESTIC MARKETING STRATEGY

In this assignment, you are required to:

· Choose a global company that is operating both in domestic and global markets

· Analyze the company general marketing approach to its international markets (standardization versus localization or adaptation)

· Compare and contrast the main elements of the company marketing strategy in its domestic versus global markets (Targeting, Positioning, Product strategy, Price strategy, Distribution strategy, promotion strategy)

· In answering the different questions, you are invited to insert pictures, include links for videos, screenshots, etc

· Please follow the template/structure below in order to organize your answer.

Part 1: - Choose and briefly introduce a global company that is operating both in domestic and global markets. (5 Marks)

PART 2: -Analyze the company general marketing approach in its international markets (standardization versus localization or adaptation) (5 Marks)

PART 3: - Compare and contrast the main elements of the company marketing strategy in its domestic versus global markets (Targeting and Positioning, Product strategy, Price strategy, Distribution strategy, and promotion strategy). Illustrate your answer by using real examples (pictures, links to videos, screenshots, etc). (10 Marks)

	Domestic Market Specify Country	Global Market Specify Markets
1) Targeted segment and Positioning
2) Product Strategy
3) Price Strategy
4) Distribution Strategy
5) Promotion Strategy

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