MKT310- W7 Post and Response

MKT 310 Week 7 Discussion

Please listen to Planet Money Podcast Episode #517 The Fastest Growing Least Popular Airline in America and answer the following:

1. Identify the public relations activities and functions from Table 21.1 in Chapter 21 that Spirit Airlines performs as evidenced by the planet money podcast

2. Does spirit airlines use a proactive or reactive Marketing Public Relations, provide an example of MPR at Spirit (google or news sites will likely yield some results).

Ideas for a second post include posts that dig deeper into PR at Spirit or at other companies and how these relate to the PR concepts in Chapter 21.