Entrepreneurship

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MKT306Exams.docx

ANSWER BOTH QUESTIONS FOR 40 MARK – DR KWAME ADOM

Q1. (A) Mr. Obenten is an owner-manager of a small business, which started some few months ago. He is contemplating on how he can plan and sustain his business growth. As a business growth consultant, discuss the three (3) things he needs to do in preparing for his business growth. (15 marks)

(B) Comment on this statement; Business success does not always scale. (5 marks)

Q2 (A) Why is the "management team and company structure" section of the business plan are often given disproportionate weight among investors? (10 marks)

(B) SD and WH are launching a personal finance software company. They are both very proficient programmers and are confident. They have a strong product idea, but they have no finance and marketing expertise. If they decide to write a business plan, how would they handle their lack of finance and marketing expertise? (10 marks)