Marketing Assignment

Who Uses Personal Care Products?

Student Name

Consumer Behavior MKT305

Dr. Lisa Amans

Month Date Year

Advertising Message Appeal and Rationale

Start the first paragraph here. In this first paragraph provide the type of message appeal that you will use in the advertising for this personal care product.

Provide your rationale for this message appeal in the second paragraph. Include enough detail so it is clear what type of appeal you recommend and why this is the appropriate choice.

Cultural Analysis with Three Recommendations

Start the second section here. In this paragraph describe the different cultures that this product will appeal to. You must describe different cultures.

In this paragraph explain the three cultures recommended for this for new product. Explain the rationale for each of these three cultures.

Microculture Recommendation and Additional Demographics Targeted

Start the third section here. Recommend one or more specific microcultures that this product will appeal to. Be very specific in providing the details of this microculture. Explain the rationale.

In this paragraph, add additional demographics that should be targeted for this product. Explain the rationale.

Strategy Recommendations for Group Influence

Start the fourth section here. Provide the strategy to utilize group influence for this product.

In the second paragraph, explain why this group influence is appropriate. Be as detailed as possible in the explanation.

Need Recognition, Search Behavior and Consideration Set

Start the fifth section here. Provide your recommendation on how to begin the need recognition process as the first step in the consumer buying process. Explain the rational here as well.

In this next paragraph, explain how you will develop the strategy to manage search behavior for this new product. Be as detailed and specific as you can with this phase of the consumer buying process.

In this paragraph, explain how you will create a strategy to encourage consumers to include this new product in their consideration set when making a purchase. Be detailed when you explain this strategy as part of the buying process.

Sources

1. Enter the first source entry here.

2. Enter the second source entry here.

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