SLP4: The Marketing Plan

Trident University International

Student Name

Principles of Marketing Module 4 SLP

MKT301: Principles of Marketing

Professor’s Name

Date of Submission

Principles of Marketing Module 4 SLP

This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.

Product Overview

Product/Service Overview (used in your discussions)

Marketing Environmental Factor 1

Using the industry of the product/service you chose in your Discussion assignment, complete the following: Using articles predominately from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central, conduct secondary research on the industry in which your chosen product/service operates. From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Marketing Environmental Factor 2

From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Marketing Environmental Factor 3

From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Marketing Environmental Factor 1

Analyze why & how each of the three marketing factors will impact the chosen product/service. Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Marketing Environmental Factor 2

Analyze why & how each of the three marketing factors will impact the chosen product/service. Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Marketing Environmental Factor 3

Analyze why & how each of the three marketing factors will impact the chosen product/service. Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Unique Qualities of Product

Module 2 Discussion: Week 1 Discussion Post. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Target Market

Module 2 Discussion: Week 2 Discussion Post: Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.

Channel Levels

It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central), develop a distribution system. Channel Levels: Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required)

Needs of Target Market

Needs of Target Market: Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required)

Digital Commerce

Digital Commerce: Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required)

Buyer Behavior Model Application

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service. Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.

Communications Channel 1: Digital Marketing

Communications Channel 1: Digital Marketing. Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required)

Detail the media plan: What types of digital marketing will be used? Why.

Communications Channel 2

Communications Channel 2. Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why.

Communications Channel 3

Communications Channel 2. Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why.

Campaign Theme

Professional Application: You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.

Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments. This section of the paper should be ½ page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ad 1

Traditional Media Ad 1 (based on the choices made in this week’s case). Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you .

At least one paragraph of copy to the used in ad. This must be original and written by you .

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ad 2

Traditional Media Ad 2(based on the choices made in this week’s case). Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you .

At least one paragraph of copy to the used in ad. This must be original and written by you .

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media

Electronic Media (based on the choices made in this week’s case). Develop the “creative” for one electronic media campaign. Describe the following:

Headline/Tag Line for ad. This must be original and written by you .

At least one paragraph of copy to the used in ad. This must be original and written by you .

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be ½ page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Pricing

Module 4 Discussion: Show Me The Money. Let’s Talk Pricing. Week 1 Discussion Post. Develop a pricing strategy for your chosen product/service. Discuss what factors will impact your pricing strategy. What pricing method would you use for your product/service and why? These two questions require research using the textbook. No other resources are required.

Corporate Social Responsibility

Week 2 Discussion Post: Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.

Conclusion

This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.