MKT 301- power point

Saint Leo University

Introduction

Groceries on the move is an independently operated mobile grocery store. The store provides all grocery needs to those who may be too busy or unable to get to the grocery store due to health-related reasons or otherwise. The store offers groceries to customers Daily until 11 pm and on holidays to high demand areas around the nation. The grocery store aims to reduce the carbon footprint from utilizing vehicles, thus providing a cleaner, safer way to get groceries to your home, while generating revenue and creating less hassle at grocery stores. 

Action Items: As a result of this SWOT analysis, The Groceries on the move team has identified four areas requiring attention. 

Strength: Mobile grocery store can get things from a sushi bar, deli, liquor section, and bakery for customers who may have last-minute parties or gatherings. We will take advantage of this strength by making a section specifically for last-minute party and event planning. We will make the most of it during holidays and events like Superbowl weekend. Another strength is the stores ability to work with student budgets. We will take advantage of this strength by ensuring we have items that are student friendly and campus approved.

Weakness: Older customer base makes it harder to change things up on the website because they don’t want to learn new layouts. To minimize the negative impact on our business, we will give the option to utilize still the old version of the store for those who may not want to learn the new layout. Another weakness is pressure from parents and college campuses because the store has the ability to deliver alcohol. To minimize the negative impact to business, we won’t deliver to any campus unless there is an active contract between the company and the school.

Opportunities: We haven’t marketed to singles in the areas surrounding our stores. We will capitalize on this by expanding our advertising to those who may not have initially been invited to visit our mobile store. We can use this advertising to generate revenue and potentially build an entirely new client base. 

Threats: We can deliver alcohol. How to sell and deliver alcohol can vary from state to state and reduce our customer base. We will minimize this impact by allowing our customers to order online but pick up from one of our locations if we aren’t able to deliver. 

References

Kaur, R., & Malhotra, H. (2016). SWOT analysis of m-commerce. In Securing transactions and payment systems for m-commerce (pp. 48-67). IGI Global.

Vaněk, M., Mikoláš, M., & Žváková, K. (2012). Evaluation methods of SWOT analysis.