Marketing article review paper and presentation

Prof. Antonio Cesar Rodrigues

MKT 300 – Principles of Marketing

Marketing Example Task Guidelines

A) Marketing Example Presentation

Each student will be assigned one day to present an article from a business/marketing publication (magazines, journals, newspapers, etc.) The article should deal with the topic being taught that day. Example: in the class that I will teach marketing research, the student assigned to that day will present an interesting, real-world example of how a company recently used marketing research in business. Some acceptable research sources are: The Economist, Fortune, Business Week, Advertising Age, etc. Each student will make a 15-minute presentation and after, must involve the class in some interaction that gives the opportunity for discussion

Content: - Slide 1: Article title, author, date, publication - Slide 2: Summary of the article and why you liked this example - Slide 3: Article’s key points. Make a brief outline (use bullets) - Slide 4: Connection: explain how the article relates to the week’s topic - Slide 5: Learnings: what did this article teach you? - Slide 6: Class activity: engage class on the topic you presented, use questions, polls, games, etc. - Slide 7: Ask your professor: a question for me related to the topic The presentation template & schedule can be found on Blackboard.

B) Marketing Example Briefing The same article used for the Marketing Example Presentation will be the basis for the Marketing Example Briefing. This report is a 1,000-words Word document that must be submitted for grading at the beginning of the class. This is an important assignment: Sykes College of Business uses it as proof of Assurance of Learning (AoL). Its purpose is to evaluate the written communication skills of COB students to measure how well the College is meeting one of its critical learning objectives. Briefing Sections: - Heading: Student name, ID, Class, Date, Professor - Summary: a 250-word section discussing the central theme of the article - Discussion: 750 words elaborating on why that article is interesting to you and how it ties in with

the marketing theory. You are required to cite a page number and section title for material you refer to in the text. You should include your insights, critique and demonstrate your ability to link real-world situations to concepts and ideas you have learned from our text and in class.

- Source: A PDF of the original article

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